Erin speaks on Pricing for Profit

Erin Haag has sold two companies, written a bestselling book on pricing, and hosted retreats everywhere from Tanzania to a 24-bedroom chateau in France - and she still remembers what it felt like to undercut her own prices out of fear. This one is part masterclass, part permission slip for anyone who's ever felt guilty about charging for their work.

 

• Erin breaks down the three types of buyers (low, mid, and high ticket) and why the middle is actually the hardest place to sell from
• She opens up about landing in the hospital from overworking her underpriced Pilates studio, and the pricing overhaul that led to a 40x sale
• Meredith shares the moment a $25 donation-turned-$60-ticket got her called a "sellout," and how that criticism has followed every price change since
• Erin gets emotional describing her first trip to Tanzania, the "is this real?" moment with her daughter in the Serengeti, and how she still channels that trip whenever fear creeps back in
• The two land on a simple truth: impact and income aren't opposites - they're correlated

 

If you've ever quietly resented an event you poured everything into because the math never worked out, this conversation might change how you think about your next one.

 

Links

Erin Haag

• Website: https://pricingoverhaul.com/
• Book, Give Yourself a Raise: https://www.amazon.com/dp/B0C1NPNCR6
• Instagram: https://www.instagram.com/pricingoverhaul/

 

Meredith Walsh / Flow Jam

• Instagram: https://www.instagram.com/flowjamfestival/
• Website: https://mindyourintuition.com/
• FlowJam Festival tickets: https://flowjamfestival.com/